Nike and Apple joined forces around the time the Speed Sessions came out. The Speed sessions was full mixes composed and produced by Sepia Productions - specifically to target runners with their iPods. To give them the ultimate workout with the power of music. Nike had some of their top athletes create the perfect running trip, with highs and lows - only using BPM (Beats Per Minute). The BPMs were handed to Sepia Productions - and we created a fully floating mix of music - for the perfect workout.
As NIKE wrote: "Let the music carry you up to your peak speed. No need to check your watch. In 30 minutes you'll be flying. Download the mix. Follow the beat. And run."