Sony Playstation 3 is a creature. It has so much power, it's hard to control. PS3 wanted to tell that story, and made some animations for the "This Is Living Campaign". This was called "Living Breathing" and was part of the "This Is Living" Campaign. Sepia Productions was doing sound design for these animations. Here's a few of them. Turn on your speakers loud, and watch full screen for maximum experience. Campaign by LBI London.