IKEA BUSINESS: THE OFFICE

This artistic one-minute movie was created for IKEA Business. It was shot in a public square in Malaga, Spain. Both music and sound design was composed and produced by Sepia Productions, and the challenge was to make it fit the message of the movie. The tilt shift production method used by the photographers called for a very playful and modern piece of music. Slow and fast sounds interacting, tibetan bells and arcade game sounds blended. Western and eastern influences. Tranquility and rushing. A modern mix and production method using both toy pianos, foley sounds and vintage synthesizers. Agency: Triple Copenhagen.

NIKE FOOTBALL / THE PERFECT KICK

The Perfect Kick is made by Fernando Torres. It was filmed by several high speed cameras in Barcelona, and Sepia Productions were called in to make Sound FX and Music for the introduction of T90. A mix of ambient sounds and breathing were made for these 4 films. Above you can watch one of them.

Below you can listen to a few selected tracks from the T90 website, and see some of the movies affiliated with that launch. Campaign by LBI Cph.

FILM MUSIC FOR DANISCO

This summer we were approached by biotech company Danisco, to create the intro music for their 2010 film. After our initial conversations with them, we realized that they weren't shy of creating something a bit more mysterious and dark, which is a bold move in the corporate world. After some initial musical pitches from Sepia Productions, they chose to go with a piece we called "Above and Beyond". The movie was premiered with giant speakers and loud volume, which was the intention of this dark electronic track.

NIKE FOOTBALL / MUSIC FOR RONALDINHO 10R

From the beaches of Brazil to the most awesome football arenas in the world, Ronaldinho’s proved his feet are worth their weight in gold. When he introduced the new 10R clothing line - we needed to get up close and personal. Several videos were shot of Ronaldinho, both in public and at home. Sepia Productions made the soundtrack to Ronaldinho's life at that very moment. We called in an original percussion student from Rio, and loads of Brazilian instruments. And then we mixed it with contemporary sounds. If you listen carefully, you will hear Ronaldinho beatbox across our tracks. We ended up producing 15 tracks for this site. Listen to a selection here. Player embedded below the videos. Campaign by LBI Cph.

SONY PS 3 / THIS IS LIVING

Sony Playstation 3 is a creature. It has so much power, it's hard to control. PS3 wanted to tell that story, and made some animations for the "This Is Living Campaign". This was called "Living Breathing" and was part of the "This Is Living" Campaign. Sepia Productions was doing sound design for these animations. Here's a few of them. Turn on your speakers loud, and watch full screen for maximum experience. Campaign by LBI London.

NIKE AIR / TROUPE

Nike had a big street dancing / Free Your Style event in Paris this year called BYT (Bring Your Troupe). Check out the event on the video and an interview with dancer Bruce Ykanji below. Original music by Sepia Productions.

SONY PSP / SIMPLY BEAUTIFUL

Sony Playstation is introducing a new version of the PSP. In now comes in more colors too. On the website they wanted an animation to introduce that PSP. Sepia Productions Created the music. For copyright reasons we cannot show the animation here, but you can listen to the music in the player below, and you can read more about the campaign by clicking here. Campaign by LBI London. 

SONY PLAYSTATION 3 / SHADOW

Sony PS3 was launched with much more to offer than the former Playstations. It's not just a game console anymore - but a media center. Sepia Productions created the Sound Fx for these animations. Campaign by LBI London.

TRIUMPH / SENSUAL SESSIONS CD

Triumph wanted to brand themselves to their clients and in their stores. The agency Sweet Creative was hired to help them out, and chose to use music as part of the branding. Sepia Productions was hired to compose and produce original music for "Sensual Sessions". Listen to some of the tracks below.

NIKE FOOTBALL / JOGA BONITO

Joga Bonito ("Play Beautifully" in Portuguese) is a football-oriented social network service created by Nike and Google. Joga TV commercial advertisements are shown on the nikefootball.com website, the joga.com website, and the default Google Personalized Home page as well as appearing on TV-Ads. Eric Cantona appears as the lead spokesman for the Joga Bonito organization. Joga TV is portrayed as an underground broadcast channel that taps into other television stations' live feeds, filmed "live from the heart of Germany". The Joga Bonito is promoting fair and creative play as well as honesty and team spirit, and showing the true and beautiful side of football by having a motto of "play from the heart". And that was what Sepia Productions had to try and capture, making the soundscapes for the Nike Football Joga Bonito campaign. Here you can see a small selection of many videos for Joga Bonito. The idea was to make a TV Channel showing new clips every day. Both as vodcasts and websites. Sepia Productions was hired to make authentic but modern south American music, and also some western influenced tracks. To keep it real, we hired percussionist Anders Thykier who has been studying percussion in Rio de Janeiro, Brazil for many years, and south american rapper Hernan Menendez. This campaign features some of the biggest names in international football, and we were proud to be a part of it. Campaign by Framfab.

ROCKSTAR GAMES / MIX FOR GTA IV

When Rockstar Games launched Grand Theft Auto IV, they wanted to feature Chicago-based band Greenskeepers with their track "Vagabond" for the ingame music and for a full GTA IV tv-commecial. This fantastic upbeat track was perfect for launching the game - taking place in Liberty City, and Sepia Productions was honored to be asked for final mixing. Shortly after Rockstar Games approval, this track infected gamers all over the world. Check out the result below from the US tv-commercial for GTA IV.

 

EPSON / VIRTUAL MUSEUM

Epson decided to make a virtual museum, and Sepia Productions was hired to make music + sound design from London Based agency LBI. The idea is based on a travel thru time, build like virtual futuristic islands. Each island has its own music and sound effects. Campaign by Framfab UK.

 

NIKE FOOTBALL / SHOWDOWN

Nike Football Showdown is all about street football and freestyle happening all over the world. The upcomers and the talents are the focus. Sepia Productions was hired to do a bunch of tracks for this website - for the videos and full track downloads. Here, you can hear a select few. The tracks are also downloadable from www.nikefootball.com and MSN. Campaign by Framfab.

COCA-COLA LIGHT TV-ADS

Publicis hired Sepia Productions to do the original music for Coca-Cola light TV-ads. The music had to be vibrant and full of life. We chose to produce the tracks on vintage gear only, to make it sound retro and unpolished. Se one of the ads below. Campaign by Publicis.

MARLBORO GAMES

Sepia Productions were hired to do Sound Design for several Marlboro Games. We are very happy to take on this challenge. Due to copyright issues we cannot post any Sounds from the games here. 

NIKE / "SOL" ROCKSTAR WORKOUT

With the "Nike Rockstar Workout", Nike decided to make hire top choreographer Jamie King (Known from MTV) to make a Rockstar workout. The idea was to get the Rockstar workout out the the gyms around the world, and make people have the ultimate workout - Nike Style. Sepia Productions was hired to the the music for "Sol" (which is spanish for Sun) - a workout based on latin moves. We had to create an hour of original music within a few weeks, so it was a great and exhausting challenge. We hired artists, musicians and rappers from all over the world for this one. Some tracks recorded in New York and some in Copenhagen. The workout was distributed as CD's and DVD' to the gyms, and online at www.nikewomen.com, you could learn and download some moves. Jamie King, and the lovely Sophia Boutella was dancing on screens everywhere. See a few examples below. And yes, you're welcome to work it out.

Above you see one of the many dancemoves by Sofia. Unfortunately the quality and timing is a bit off, because of the screen grabbing, but it looked amazing on the website. Music is of course by Sepia Productions. The rapper is Hernan Menendez, who has been working with us at several occasions.

CHESTERFIELD / SOUND FX

Chesterfield in the UK wanted to do an interactive interface for users with webcam. Sepia Productions was asked to make the SFX for that interface. Sounds of stickers and buttons of all sizes were recorded and treated. Movie below.

NIKE WOMEN / YOGA WORKOUT

In collaboration with Framfab and Nike Women, we made the soundtrack for this Yoga Workout called "Nike Women Easy Access Yoga". The idea is simple. You can go to www.nikewomen.com, and download this session to your iPod or computer. A Voiceover is telling you which positions to take, and images on your computer shows you how. The music in the background is created to capture the mood if the current positions, and is divided into one 30-minute workout, and a 10-minute relaxing part. We added both mixes in the player below here. So there is no reason not to start that yoga-class. Original music and speak by Sepia Productions.

NIKE WOMEN / RUNNERS HIGH

Nike and Apple joined forces around the time the Speed Sessions came out. The Speed sessions was full mixes composed and produced by Sepia Productions - specifically to target runners with their iPods. To give them the ultimate workout with the power of music. Nike had some of their top athletes create the perfect running trip, with highs and lows - only using BPM (Beats Per Minute). The BPMs were handed to Sepia Productions - and we created a fully floating mix of music - for the perfect workout.

As NIKE wrote: "Let the music carry you up to your peak speed. No need to check your watch. In 30 minutes you'll be flying. Download the mix. Follow the beat. And run."